Ulture — Agricultural Business Software

You take care of the fields. We take care of the rest. From orders and invoices to production control, we help you organize and automate your agricultural business.

Everything your agricultural business needs

  • Administration — Invoices, orders, and financial management in one place.
  • Workers — Manage teams, schedules, and field assignments efficiently.
  • Production — Track harvests, quality, and production workflows.
  • Costs — Monitor expenses and optimize profitability.
  • Clients — Manage customer relationships and sales pipelines.
  • Marketing — Grow your brand visibility and reach new markets.

Grow your business, improve visibility

Ulture gives agricultural businesses the digital tools to scale operations, reduce manual work, and gain real-time visibility across every part of the business.

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    This is Our journeyUlture

    1974

    1974

    The roots of the family business

    The roots of the family business

    Our story begins with agriculture. In 1974, our grandparents built one of the first greenhouses in Almeria, Spain. It was hands-on work, shaped by experience, effort, and a strong connection to the land.

    2002

    2002

    Growth brings new challenges

    Growth brings new challenges

    As the family business grew, modern greenhouses and new technologies improved production. At the same time, managing operations, administration, and costs became increasingly complex.

    2024

    2024

    The problem becomes clear

    The problem becomes clear

    Working directly inside the family business made one thing clear: while greenhouse technology had evolved, the way daily operations were managed had not. Information was scattered, processes were manual, and control was difficult to maintain.

    End of 2024

    End of 2024

    Built for real use

    Built for real use

    The first version of the software was developed and implemented directly in the family greenhouses. It was built to solve real, everyday problems — as a working tool, not a product.

    Early 2025

    Early 2025

    Ulture launches

    Ulture launches

    After months of real-world use and refinement, Ulture was officially launched, staying focused on clarity, simplicity, and real operational needs.

    Mid 2025

    Mid 2025

    Ulture Pest

    Ulture Pest

    Ulture Pest was introduced as the first solution, supporting pest monitoring, treatments, and spray records for agricultural operations.

    2026...

    2026...

    Coming Soon

    What's next

    Ulture continues to evolve. New tools and solutions are in development, guided by real needs from the field.

    Transforming Business Through Innovation

    We are a team passionate about technology and efficiency, working to help businesses worldwide operate smarter.

    Meet Our Founding Team

    Jorge Ruiz Salmeron

    Jorge Ruiz Salmeron

    Growth & Strategy

    Francesco Gioia

    Francesco Gioia

    CTO & Co-Founder

    Pablo Salmerón

    Pablo Salmerón

    Head of Product

    Adrian Ruiz Salmeron

    Adrian Ruiz Salmeron

    Head of Development

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